As part of the RTO7 Strategic Destination Development Plan two online surveys were undertaken, Image Study and Winter Visitor Study. For both surveys the samples were drawn from an online consumer internet panel. ( North America and Central, Eastern and Southwestern Ontario). This report provides specific insight for Grey County Tourism about image by analyzing and presenting responses from Grey County Visitors. 2011 Visitor Analysis
Grey County Tourism underwent a Destnation Development Action during 2017. A background document was developed to navigate the plan and to lay out guidelines for moving forward with collecting several metrics, and the survey results also provided good direction. The following background document shares the metrics that we have access to, confirm what we heard in the survey, and focus on what key metrics are missing and how we can work together to fill the gaps.