Inaugural #TourismMattersinGrey Campaign Makes Impact

This summer Grey County took the opportunity to celebrate the operators, employees, suppliers, destination marketing organizations, sectors and others who contribute to our travel and tourism industry. The inaugural #TourismMattersinGrey campaign recognized not only the tremendous economic benefits this important industry brings to Grey County, but also the cultural and social contributions tourism delivers.
Grey County tourism businesses were encouraged to share compelling tourism related stories and Grey County residents were challenged to welcome visitors into their communities, and also experience and take in all that Grey County has to offer.
Some main highlights from the campaign:
1.   Grey County Tourism Industry Website Revamp
2.   Tourism Week Promotions

E-blast and press release to stakeholders. Posted on

#TourismMattersInGrey social media banners

Grey County Tourist Challenge on and social media channels (FB and Twitter)

Social media posts (FB, Twitter and Instagram)

Impact of tourism infographic

Tourism Matters photo ops with Grey County Admin Staff

3.   Industry Familiarization Tour Activities
4.   Radio Advertising & Interviews
Radio ad campaign comprising radio spots, daily sponsor hour, and Grey County giveaways.

Tourism Matters Radio Advert #1

Tourism Matters Radio Advert #2

5.   Tourism Matters in Grey Community Activations
6.   Tourism Delegations to Municipal Councils
We would like to thank everyone for contributing to this year’s celebration and helping to build tourism into one of Grey County’s leading and sustainable industries. As we lead up to next year’s celebrations, let’s continue to show the region and the world why every day #TourismMattersinGrey.
Click here for a full overview of our inaugural #TourismMattersinGrey campaign.